> Phillip Morris is fundamentally different as a product because it lacks network effects. I can start smoking, quit smoking, change brands, nothing outside of me really changes.
Missing out on the socialization of smoke breaks is a huge cultural pull. And remember all the 90's/00's campaigns highlighting the dangers of peer pressure. Not to mention the plumes of smoke being blown into the air for passerby to inhale - that is not a public nuisance?