A company can increase their profits by growing and increasing both what they spend and what they earn. But a company can also increase their profits by reducing what they spend without decreasing what they earn. Almost all companies are constantly trying to do this.

It’s EU socialists who want to raise poor people to the level of consumerism of rich ones. Not capitalists. Capitalists would be happy to let them be poor.

In the EU, it’s trying to help-and-attract poor people by millions which strains the Earth. In the US it’s a special breed of capitalism where the state colludes with rich people to subsidize the big corporations at the detriment of nature and citizen.