I hate the ‘product’ word. In the 90’s I was involved in a travel startup, and the software people would be talking about ‘product’ meaning the website that we where building, and the travel people meant what we where offering in the way of hotels, insurance, flights and excursions.

The word ‘product just left everyone confused.

If one uses a word like platform, application, prototype, offering, ‘products’ this makes it clearer than just the generic ‘product’. It’s even better if goal is applied as well. For example Flight finder Application, or Video Playback Platform.