So actually, a fine—or a judgment—of $942 million that applies just to New Mexico is enormous. If you look at Meta’s revenue from the U.S. and Canada and assign it proportionally by population, you find that Meta only earned about $1.5 billion to $2 billion total from New Mexico over the past five years. The exact figure depends on whether you allocate purely by population or account for purchasing power, which makes the estimate a little lower because New Mexico is a poorer state than the U.S. average.
Given that, the judgment is a half to two-thirds of what Meta could have obtained from New Mexico. So it is actually a serious deterrent, assuming Meta thinks New Mexico would continue to impose fines of that size.
I also think that there’s a good chance this judgment gets overturned or significantly reduced on appeal, but even if the fine drops to half its current level, it would be proportionately larger than almost any fine against any company, let alone tech, that I’ve heard of.