Once you get that down, zomg - a French press with even the cheapest beans you find can make an amazzzzzing cup of coffee. Beats the pants of Starbucks, and comes quite close to a proper cup of coffee made with good beans. Another trick is to rotate your cheap beans, instead of just sticking to your favorite. Dark roast of choice one week, medium the next, and so on. By the time you loop back to your favorite, it'll taste unbelievable.