The play store is pretty bad. About half the time I search for an app, BY NAME, without any way to confuse it with another app, the top result is a scam or copy cat, or adware. And always, without fail, they are paid-for ads instead of real search results. How can it still be somehow advantageous to trick your users into installing an app they clearly don't want. I wish there was a real alternative to the play store.
F Droid comes close and can even auto update now (never understood why that didn't work on the past), but most apps I want or need like banking, health insurance etc aren't on F Droid.