My point here is exactly that, as a startup, there's l10n that we can afford and l10n that's perfect. Could a human that has plenty of time to build context, browse the website, think about and learn our product do a better job at transcreating? They sure would.

But the reality for us (and many other startups) is that the options are no l10n and locking people who don't speak English (well) out of our product or having one that we - at least - do our best to make feel pretty native. We also built a version in Simple English. (I wrote an article sharing that process, too: https://reelang.com/open-startup/blog/how-to-build-a-simple-...)

There is also a reality that coding agents do have the ability to build more context than the average human translator with the average tooling like Smartcat or Weglot would.