It's not cost since they are driving $90K Rams and F150s. I doubt it is politics. Even the design is going to please someone, people bought Azteks after all (Europeans: uglier than a Fiat Multipla). They're not in stealth mode since there are wrapped Cybertrucks, just not advertising electricians and landscapers like those on the F150s.
Are there any HN readers out there who can supply first hand reviews of what it was like as a work truck doing work truck things?