No Data Centers in My Backyard
jasmi.news
jasmi.news
> My conversations make me wonder if the technical content of data center deals is mostly beside the point. Closed-loop cooling systems? “I don’t believe them.” Paying millions in taxes? “I don’t believe them.” Creating a thousand jobs? “I don’t believe them.” I hear a reflexive skepticism of every claim.
It's not reflexive; it's evidenced. Regardless of what big tech promises, or potential mitigations, everyone knows what tech companies do now. It's not a generalised small-town lack of trust in big city folks, it's a direct response to decades of extractive behaviour by the same companies and people.
Essentially, I think there's a proximal reputational problem for AI companies, which the article calls out, but the ultimate problem is factual. It's not an education/communication/negotiation issue, because the real problem is the underlying reality. The wolf at the door being distrusted is because it's a wolf, not PR.
These people, these communities, have been promised these same things before (or things adjacent to them) and have seen them not deliver, or even make their situation worse.
This is especially true of the tax income and job generation elements. The estimates provided as part of the deal are utterly divorced from reality- people know it and refuse to take part in the kayfabe that surrounds it.
Well of course it's because the companies think they don't have to give a good deal. That they can get away with it.
One wonders if at this point they would have saved money not trying to fuck people over to get what they wanted. I hope so. The ideal world has companies doing things the honest way because it's honest, but I'd settle for them doing it that way because they're economically incentivized to do so.
As it happens they are competing on service quality and goodwill more than price (all will drop the price quite a bit if you ask because it's well over their costs and, bless, they are actually competing on price for once). I know that fiber's service is technically good but I resent Google enough that I will not give them money, all else being equal. Of course if I end up resenting the other providers more, maybe I would.
And no, they'll lower prices to prevent losing customers preemptively as well. But only if you ask them to
The problem with conspiracy theories is not that they're based on a lack of trust, but that they're not rational. Sometimes a lack of trust is perfectly rational.
Cell towers don't actually fry your brains. Steam powered trains don't move so fast you suffocate. However, the big tech CEOs are absolutely going to take your data and use it against you. They are going to build data centers that harm your community. The fear here is reasonable and evidenced.
This isn't unique to AI, but AI is the current iteration of the same problem. Sometimes people distrust outsiders because they're star-bellied sneetches, but sometimes they distrust them because they're the British empire. You can't treat all distrust as unreasoning.
Rationality isn't some sort of absolute parameter, it's determined wrt available information. And with information coming from outside it's certainly an issue of trust.
FWIW such unconditional claim as "DC will harm your community" is a shiny example of this, as you don't even care to talk about a particular DC, and obviously cases (community problems, and interests, and the way a DC placed or build) can vary a lot. Apparently, you just don't believe them at all, don't you?
>You can't treat all distrust as unreasoning.
I don't. I just noticed that arguments you believe are central are very stretchy, and can 'prove' anything, including conspiracy theories.
The available information is very clear that cellphone towers are not mind control and that the current leaders of the tech world do not have the best interests of people in mind.
We don't need to talk about a particular DC, because that's beside the point: people have very legitimate reasons to oppose them on principle.
> the current leaders of the tech world do not have the best interests of people in mind.
Did they ever?I guess you don't get the comparison cause cell towers aren't controversial anymore since they are a usual part of landscape. They used to be, however, and lots of arguments are literally the same. Including, of course "on principle".
Society did decay because of cellphones but it wasn't anything to do with the cellphone companies. The towers always were exactly what the cellphone companies said they were.
HN commenters favouring data centers never seem to address this either. It appears they just don't get it
If someone does not like "AI" software nor the people behind it, then it makes little sense to argue about electricity, water, eminent domain, etc.
Big Tech founders have claimed that the public "trusts" them because the public uses ("chooses") their software. But does this amount to "real world" trust
>HN commenters favouring data centers never seem to address this either. It
>appears they just don't get it.
Can you point me to some comments favouring data centers? I know people get the opinion that I favour things that I do not because I challenge unsupported claims against them. I have a tendency to defend against any criticism that I feel to be unfair. This seems to conflict with a point of view that any argument that moves people to your cause is a good argument, whether it is valid or not. The sense that perception is truth is ingrained into a lot of people subconsciously, and there are a cynical few who believe it explicitly.
The problem with the "known to be bad actors" argument is that an action is assumed to be done with bad intentions because they are bad actors, which is then used as evidence that they are bad actors.
There are definitely bad actions, and each should be addressed. There are few organisations that perform bad actions as a goal. Religion and other ideologies followed to a similar extent can provide that. Self interest rarely does. This is where Larry the Lawnmower becomes a useful demonstration, A lawnmower is not your enemy, even if it does chop your hand off.
>If someone does not like "AI" software nor the people behind it, then it makes little sense to argue about electricity, water, eminent domain, etc.
People know this. But they also know that not liking something (and I think hate is not too strong a word for the depth of feeling here) just because of what it is, is prejudice. People do not want to be bigots so they argue the issues. Electricity, Water, intellectual property, competition for work, intellectual property, privacy, etc. Those are all individual issues each with their own properties. If a person has a wide variety of individual issues like that and they decide against a single thing like AI, then there are only a few options. It is either a massive coincidence, a sign of prejudice, or the coordinated work of someone who is explicitly aligned against you.
The same would, of course, would have to be true for those people aligned against you. If all of their thoughts supported one result they would be similarly be prejudiced. So if you take the path of assuming they are against you, you cannot accept that they would do anything to address your concerns.
This leads to what was stated above
>Closed-loop cooling systems? “I don’t believe them.” Paying millions in taxes? “I don’t believe them.” Creating a thousand jobs? “I don’t believe them.” I hear a reflexive skepticism of every claim.
I'm not even sure that what the article says is true when they say
"Back in San Francisco, it is striking how little the AI industry understands its own unpopularity"
I think there is an awareness, but also a sense that there is nothing that can be done except ignore it. If they do the bad thing, they will be vilified. If they do the good thing, no-one will believe it and they will be vilified. Once trust has been lost, there is no point in engaging. Any attempt to regain trust would be seen as an attempt at further manipulation.
We live in a world where people will look you in the eye and say with absolute certainty that the fact that "Don't be evil" was taken out of the Google code supports the idea they are bad actors.
Yet to this day, the last line of their code of conduct says...
"And remember... don’t be evil, and if you see something that you think isn’t right – speak up!
Last updated July 16, 2026"
People will say that with such confidence that, If I say it is not true, they enthusiastically search it up, express surprise that the "don't be evil" is still there, and then say that it means nothing, because it's their actions that matter.
...and that is the truth. It _is_ their actions that matter. That's precisely what I push back on things that claim to know what their actions will be based upon some hidden state that they believe can be divined. The sense of certainty that they are malevolent, because they did a thing that was interpreted as a bad thing because they were assumed to be malevolent.
People, organisations, corporations, and governments can all do bad things. They can all do good things. We can judge their deeds better than we can judge their intentions.
Perhaps instead of "We don't believe you" people could just start with "I would like to believe you, show me how"
This former Google employee, not operating under an anonymous username, says to a live audience at 19:00 that "Don't be evil", as suggested at a company meeting by a fellow employee in June 2000, was in fact meant to be a joke
He says that he thinks Google has "strayed a bit"
I feel like this is projection. If you look at the list of top brands ranked by a variety of dimensions (trust, innovativeness, brand value, etc.) over the past multiple years, Big Tech companies regularly rank amongst the top 100.
The HN population, being mostly in the tech industry, is aware of all the shenanigans these companies pull and that has colored our views. But the rest of the general population... not so much. I mean, even Meta properties still rank highly despite all the things we know Meta has been doing pretty much since inception.
I do agree though that despite what reasons citizens may be citing in public -- power bills, water, pollution, noise -- the real pushback is against the "AI will take our jobs" fear. To be fair, it's not just an abstract fear for a number of people already.
> I recall Microsoft and Amazon making a lot of concessions to get some of their sites approved.
Yes, that is exactly what I meant when I wrote: "My guess: They are incredibly careful about how they plan data center expansion to reduce brand impact." Most large construction projects and buildings/factories require "lot of concessions". It is a fact of life in a modern democracy.But a data center wouldn't help. It would raise electric prices and doesn't really employ people.
It's kind of like one industry that is in the area - there's a company that grows huge amounts of cranberries but its mostly automated. As far as I know only three people work on this huge site. They let the cranberries grow, flood the area when they're ready. The cranberries float to the top for robots to skim the surface and harvest them. The humans just move things around for the robots.
https://buildermuse.com/economy/every-state-offering-data-ce...
For data centers you get a medium term boost to the economy + long term tax revenue. The externalities of data centers are quite low if you don’t put them right in someone’s neighborhood.
It is unavoidable that the modern world needs data centers (how many is open for debate). It is a fact of life that most of the jobs associated with data centers are during the installation, not the ongoing maintenance. Again: Are you trying to say that building any and all data centers is bad for your reasons?
I will give another example: When a company builds a highly automated factory, the same occurs. Inside the factory, there are very few highly skills jobs. Most of them are low skill (moving boxes and refilling automated machines that are cheaper than automating the work). Again: Are you saying that we should not be building these highly automated factories for your reasons?
You know, I’m currently having drinks with a friend who has no connection to the tech world, and asked him about this line explicitly curious of what he thinks about it. He said “I have no idea why such things would be unavoidable”. And that is the sentiment of the general populace towards AI/DCs and etc.
> a friend who has no connection to the tech world
I assume that you mean that they do not work in the tech world. However, surely they use lots of tech services in their life.Do they stream film/TV on NetFlix or YouTube? Do they use social media like Facebook or Insagram or TikTok? Does they use email? Do they use WhatsApp or message to chat with friends/family on their mobile phone? Do they have "cloud storage" for their photos? Do they shop online using Amazon? Do they use Google Maps for navigation?
I assume that most adults do at least some of these things. Where does they think the servers run behind the scenes? Simple: In a data center. Now ask your friend to imagine his life without all of those things, because all of them require data centers.
> ask your friend to imagine his life
As for friends, I have a number of friends not dissimilar to Jill Churnside: https://tracksweshare.com.au/artist/jill-churnside/
You know, not a "he" (as many on this planet are not).
and even programmers who are happy to live with home servers and local LANs.
Even just doing what Northern Virginia does and lowering people’s property taxes gives homeowners more disposable income/ lowers prices for renters which is a start.
if my aunt had balls, she'd be my uncle
Some data centers are paying lots of taxes and upgrading local grids, others are bribing local politicians or lobbying for abatements.
That is a much more substantive discussion than blanket anti growth.
> No one wants to live near one, especially not doctors and teachers with young families who can choose to live anywhere.
Northern Virginia is one of the top locations for the kind of people who “can live anywhere” and is the world capital of data centers. And part of that appeal in NoVA is low property taxes due to data centers paying taxes.
There is some real aspects of the data center debate but I don’t think your engaging with them
> Northern Virginia is one of the top locations for the kind of people who “can live anywhere” and is the world capital of data centers.
People live in NoVa despite data centers, not because of them. Its proximity to DC makes it intrinsically attractive. Towns in rural nowhere don't have the same innate draw and I don't see how datacenters provide it.
I think the general populace has pretty irrational political stances. For example in NYC where I live "gentrification is bad because it will raise the rent" is a fairly common stance, despite the cause of high rent being restricted housing supply. There's a popular case of residents being OK with a truck stop but blocking any new housing [1].
Congestion pricing was incredibly unpopular and controversial, despite most New Yorkers not being drivers and the policy being very effective in many other cities. Now it's extremely popular.
There is also just a lot misinformation that goes around, the water aspect being one of them. Data center use something like 1/8th the water of the California Almond industry [2]. There is some limited indications anti data center sentiment is spread by US adversaries [3].
[1]. https://www.nytimes.com/2023/01/18/nyregion/harlem-truck-dep... [2]. https://tech.yahoo.com/science/articles/data-centers-less-wa... [3]. https://www.nytimes.com/2026/07/09/business/china-russia-ai-...
Not to mention consuming quite a bit of water to provide cheaper cooling, instead of using closed loop systems.
But there’s a difference to that and being just straight up against data centers or anything being built.
2 days ago, Inside the Secretive Deal for a $10 Billion Data Center in ... 21 buildings and roughly 600 diesel generators"
6 days ago "Public hearing set for nearly 650 diesel generators tied to Amazon data center"
4 hours ago, Trump’s Vision for A.I. Dominance Comes With Major Air Pollution ... The first 366 megawatts would come from a power plant made up of more than 800 small gas-burning generators bolted to concrete pads.
Trick is money can influence local governments, even without a clear benefit to the local residents. Then result is people end up with more expensive water, less water, more expensive power, and crazy amounts of noise. Similarly DCs often seem to get special deals from the power company, which raises costs to all users.
Similarly they seem to get a pass on permits: Elon Musk’s artificial intelligence company xAI has installed 59 natural gas turbines for its Colossus 2 data center project in Tennessee without securing federal clean air permits, according to communications between regulators and xAI representatives.
I don't think most people would care if DCs could be hidden by a line of trees, sadly that's not the case.
I believe you've met a Mike Garage:
https://x.com/japan_nobunaga/status/2083940637921943803
They don't always accept payment.
On the other hand, my city gave the local data centers big tax breaks to come here. In the last couple years my property taxes have increased significantly along with my electricity bill. It seems obvious that I’m subsidizing the local data center. There’s probably a couple dozen people who work there, so it’s not a realistic employment opportunity for me or anyone I know. I’m not anti-tech at all, but I wish the city hadn’t made the deal they did. Perhaps big tech could be less parasitic and contribute beneficially to society?
As long as there is no corruption involved, I do not see what is wrong with big tech choosing a project site where the cost is minimal.
If there are many poor rural cities which compete for data center deals, this seems to me like an efficient free market.
If public opinion swings, will this not influence politicians, and force big tech to provide better benefits in these deals?
It is not a free market if cities offer tax breaks to data center developers to attract large projects?
> When I visited DC in February to start researching the brewing AI backlash, I found that the top two uniting issues were kids’ safety and data centers.1 These were very different concerns from those I hear in San Francisco—a city with no kids and no data centers
That kind of statement really bothers me. Is it measuring the magnetic fields or RF emissions? If it's RF, what frequency? If the EMF reader is picking up radio waves, I'm not exactly concerned. Visible light would be weird. X-rays would be very concerning. Is it just picking up the 50/60Hz power line? That's all around you in your house anyway. If you just don't like power lines, say that
(Remember, in a shovel rush, sell casting machines)
- AI is going to take your jobs
- We need to build our data centers for this job stealing tool
- We need to build so quickly that there’s no time to do accurate assessments of what this will do to water or power supplies
Turns out people don’t like that. Who could have guessed? Anyone not living in a bubble.
Rejection (or fear) of AI translating into rejection of the physical infrastructure that supports it is perfectly reasonable.
I suspect they wouldn't
And people opposing data centers today who are opposing unfettered data center creations will not look any *more* foolish than those who opposed the things you cite.
Nuclear plants are being forced to shut down in this heat wave, due to low river levels, as they don't have enough head pressure to run their cooling pumps and if they had different pumps their waste heat would sterilize the river. I'm sure China has no qualms about sterilising rivers but the next, hotter, heat wave will dry them up anyway, and they'll still have to turn the plants off.
https://www.wired.com/2012/01/0104edison-uses-ac-to-kill-ele...
A data center is a big grey box that sits there humming quietly, and that's it. They do require power and lots of it, but unlikely steam engines they'll happily use solar, nuclear or anything else.
It was very loud inside, but you couldn't hear it from outside unless the power failed and the generators came on.
Thats what anti-AI activists say. A decibel meter is about $20. For some reason the people in those videos never have one.
For perspective, the inside of your home is probably about 40. When I turn on my box fan it's about 55.
That said they can be loud when the generators are running. It's possible that when the grid can't keep up the volume goes up, but thats not meant to be a long term state.
In this case it's a constant 60dB metallic whine. I would be livid if they built this near my home.
In another thread someone claimed a town grew around a new hospital and that it didn't have a datacenter. That town has at least one AT&T Datacenter, a supercomputer that's more AI than traditional computing, and of course said hospital likely has one.
Force them to either install mufflers and proper exhausts on their generators or build their own power infrastructure. They don't now because nobody makes them and it would cost money.
It's like when California "destroyed the entire economy" by raising minimum wage. All the jobs are still there, prices are mostly the same. The only thing that moved were the goal posts.
EDIT: recently I read about (I guess on HN) a new planned Amazon datacenter that was super environment-friendly. So in fact it might eventually be possible to create silent DCs but we'll see how this turns out.
Public hearing set for nearly 650 diesel generators tied to Amazon data center.
I am interested to learn where the 96db comes from.
I see only vague claims about up to 96db inside of a server rack, but could not locate a concrete measurement or method used to determine this number.
A decibel meter is about $20 on Amazon, often cheaper. I dont know what their agenda is, but they've got one.
As much as I doubt that spreading of the data centers is a good thing, noise is not the weapon to wield. Unless we are talking the center of a quaint town. And possibly not even then.
So you're saying the UK should never have built a railway system? It sounds like tech is right.
There's now a gargantuan amount of documentation about their impact: - insane noise levels 24/7, you can hear them even at miles away - virtually no jobs brought to the place, besides some construction work early on - massive drain of local resources - massive eye sore
Like, I'm not against data centers per se, but you tell me they building one few miles from my house, I'm listing it the day I hear it and escaping as far as I can.
Can you share a link or two to this? Hearing a data center from miles away sounds suspicious.
Trains still do that today. They cut a locality in half with only certain crossing points being allowed. But at least enough people ride the train they can feel it's worthwhile.
I tend to like not fearing starvation every year, not fearing freezing to death every year and not having the vast majority of my kids die. Industrialization led to all that.