You get AWS certifications, use as many AWS services as possible to pad your CV with the service experience and certifications, get your arguments and "well architected" dogma from AWS sales. Then you can get paid more at the next company (or at least high salary offers to extract a raise).

Also building high complexity systems that require a big expensive cloud engineer staff gets you status and visibility. In a tight spot you can still blame AWS for problems.

(Reality is not quite so bleak as people are not completely cynical)