>They're buying influence.
Buying EA for influence? With the reputation EA has in gaming? They're a joke - they're not influencing anything. Its like buying a violin to fix a flat tire.
Buying EA for influence? With the reputation EA has in gaming? They're a joke - they're not influencing anything. Its like buying a violin to fix a flat tire.
Do you think your average EA Sports FC or Battlefield player is even aware of that reputation? These games still sell tens of million of copies. Positive influence in Battlefield alone would be huge.
They are known for making games that sell to a mass audience and monetizing them well.
It's like calling McDonald's a joke. It doesn't take away that they are a successful business affecting many people in the world.
Sports games sell like hotcakes and have people buy them every year religiously but you never hear about them, sims too. Their other titles were heavy hitters.
Their just a seperate audience; EA certainly has influence, just not with people that talk about games.
Are you going to have MAGA Madden?
The Socialist League?
Fabulously greedy FIFA seems to have realized this and is no longer partnering with them.
I'll bet they lost a lot of money - I'm sure there's an interesting story about FIFA's efforts to get their own game development up and running. I guess they wanted EA to pay $300 million per year and EA said no, but I doubt FIFA made 50 million on the games they released.
If anything, FIFA was probably getting an incredible deal from EA given the cost of making AAA games today.
If you want influence, there are waaay better value propositions.
That being said, influencing happens by mere exposure. There was a time, when Europeans bought up the kit of a bad mexican football club, just because the jersey was hyped on fifa 14. so if someone is trying to influence them, it will happen.
If product placement didn't work it wouldn't be an industry