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Comment by jemka | Hacker News Reader

1. Facebook is a for profit company.

2. Facebook probably wants to seek a direct monetary ROI on Instagram.

3. Facebook may or may not have figured out that strategy. Either way, not revealing those details is an indication of nothing beyond standard business practice.

4. Some users don't like ads, which is evident by the popularity of ad blocking tools.

5. Some users don't mind ads, some even click on them, which is evident by the revenue ads generate.

What part of this article brings anything new to the table that we haven't known for months/years?

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The exact same thing that your comment brings. It's not saying those are interesting things, it's saying "why do all these 'new sources' think those are interesting ideas"

> 5. Some users don't mind ads, some even click on them, which is evident by the revenue ads generate.

Don't underestimate people clicking ads for the wrong reasons (e.g. they don't realize it's an ad, the ad makes misleading or incorrect claims, the user is just using the ad as a convenient shortcut to a website when searching for it on Google, etc.)

I'd guesstimate this to be the majority of ad clicks and revenue.

Sorry but this guesstimate is a bit absurd. If the majority of ad clicks were ineffective or for wrong reasons, Google's $231 billion market cap would be tough to justify.

These are not mutually exclusive concepts, just FYI.

you're suggesting the majority of google's ad revenue is misclicks?

US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates. Google alone to account for 41.3% of total US digital ad revenues

(1) A majority of Google is ~21% of total market.

(2) 79% of the total market is a Majority of the Market.

(3) 59% of the total market is a Majority of the Market.

and so forth...

6. Some users have developed som kind of "Ad Blindness". I can't remember having seen an Ad in years. Maybe the unconscious mind sees them though (?) That being said, I'm all for advertisements. Content providers have the right to get a ROI for the time they spent producing the content - naturally.

You mean it's not as simple as:

1. Buy Instagram for $1 billion

2. ???

3. Profit!

I never should have followed that business plan from those damned gnomes!

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