Is this an actually serious question? Am I losing my mind here?
I didn't tell my HR friend about Lovable: she found it on her own. Of course someone's not going to Google for Lovable if they've never heard of it, but they might Google for "how do I build a website without knowing anything about it?", or ask ChatGPT the same question.
They're also, most likely, getting endless ads for AI services that help you build various kinds of software shoved into their faces all the time - these ads may not couch the value ad in exactly these terms, but that's fundamentally what they're advertising.
Not everybody is like this but there are plenty of people in the world who, when they have a problem, are quite motivated to find ways to solve it off their own backs.