At work we call this implicit steering. To use webdev metaphor, if a non-technical person describes making a web page with a big block at the top and some things to click on and then my pictures below that, that will eventually get somewhere. Meanwhile, if you know industry jargon, you might describe a hero, with call to action buttons, and then below a 3x3 grid of images of my portfolio photos—that's likely going to generate something entirely different and likely richer. It can assume things about you (it doesn't think), it can ask you specific questions a web personal might know, it can infer domain context that is otherwise omitted with a basic conversation. Everyone wants to capitalize on corporate vibe coding but the tech literacy is hardly there, let alone more advanced topics.