i don't want to log in to an account.
Everytime i tap search, three fourths of the screen is filled with how my life would better if logged in to my account. It's a big nag screen.
Since Apple Maps works perfectly fine for my area ( yes, i'm aware there's a world outside the Bay Area where Apple Maps is horrible), the constant nag for a login is enough to for me to stop using it. It is an awesome app though.