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I think it's when the search engine starts answering with links "tailored" by your usage, effectively trapping you into a bubble. But I also never heard the "bubbling" verb.

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Exactly. I don't like search engine second-guessing what I'm looking for, more often than not it's a miss.

Exactly. DuckDuckGo used to advertise themselves as a way to escape Google's search bubble[0]

[0] https://web.archive.org/web/20140720050529/http://dontbubble...

And that's exactly why I moved. And now they broke that trust.

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