UNLESS openAI/etc actually succeeds in making AGI that never hallucinates and goes over the current LLM limitations
as for google... well they own the web
(+google has plenty of other revenue sources, so it can just pay out its AI survival)
if you're a website owner, would you welcome chatgpt/etc's data-collection bots?
but... as for google's bots... you need your website to be on the Google search results...