I would assume essentially everyone? `curl https://random-website.com/script.sh | sh` is one of the most common way of installing software outside of perhaps Flatpak. AppImage is essentially the same as piping a script from the internet into bash.
> reviewing a PKGBUILD takes a few seconds
This assumes a naive attack that is easily visible from the PKGBUILD. Unless the attacker makes no effort to hide their activity, the PKGBUILD will look perfectly ordinary while still installing malware.