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Welcome to Marketing Week

More substantively: This blogpost, on its own, does not contribute anything beyond Cloudflare announcing a topline brand objective for FY26/27.

It feels weird to be welcomed to a week. As though were it not for this, I wouldn't be welcome to this week. They seem to have lost the plot.

I am surprised that anyone would phrase a planning question in such a way. i.e. "What do _you_ need?" to the AI.

this week is about giving sharks what THEY need

Welcome to Agents Week