People are really not curious enough about bureaucracy. We complain literally our entire lives about "bureaucracy" and all the bad outcomes it produces.

But I've met literally no one who thought "hmm... if there's this emergent phenomenon across virtually every single large-scale human endeavor... and that phenomenon seems to systematically produce undesirable outcomes... at the cost of billions of dollars or millions of lives... maybe I oughta inspect this phenomenon more closely!"

Yes. everyone kinda sucks in their own ways. Mostly not enough to matter in their lives, but in large groups, the suck adds up.

Another word whose usefulness has been degraded to just mean “bad behavior by an organization”.

With “enshittification”, Doctorow meant something specific, where a platform rises to popularity by serving its users, then betrays those users to its business partners to make more money, then finally betrays even those business partners to keep most of the value for themselves.

Anyway I guess Doctorow brought this on himself by choosing a word that’s fun to say but isn’t clear about what it refers to.

Enshitification doesn’t just happen, it’s a choice to sacrifice quality and integrity for short term profit. There are plenty of large products and companies that haven’t gone this way.

This is called the Iron Law of Bureaucracy

I don't think of non profit bloat as enshittification. Enshittification is gradual reduction in quality of a user facing service over time that used to be trusted. Here it's just a matter of (arguably) inefficient spending as fundraising had increased but I don't think there's any rollback in services.