For some reason software developers are particularly averse to paying for software, even when it pays for itself.
My current company spent over $10k + at least a month of developer salary building an OKR app for the company, so probably in total $25k. One look at the SaaS landscape there would have revealed plenty of $5/mo/seat solutions that would take DECADES to break even with the investment we already made. To add insult to injury, the app was vibe-coded and barely works.
In my experience, software that wants to help you is cheap. Software that wants to _trap_ you (Salesforce, Oracle, the Cloud) is expensive, and any software you write yourself falls into the latter category by default (you own it, you maintain it).