The Prime Minister's announcement of the policy included, unusually, a callout to one of the major news organisations (Newscorp) for their campaign (called Let Them Be Kids) in favour of such a ban[0]:
> I do want to pay tribute to the campaign that's been run by media organisations on this. I do want to single out NewsCorp for the campaign that they've run, Let Them Be Kids. It's an example of a media organisation being engaged in something that's of concern to the community.
[0]: https://pmtranscripts.pmc.gov.au/release/transcript-46363