They actually had about a year left on their license. Source -> http://www.cbsnews.com/8301-501465_162-57520590-501465/apple...
Why couldn't they have spent that time getting data partnerships that apparently is going to solve all of their problems?
>>Why couldn't they have spent that time getting data partnerships that apparently is going to solve all of their problems?
I would imagine they have been spending years on this already. Google has just been spending nearly a decade doing the same thing. When you are both world class development companies, a several year lead is insurmountable for a very long time.
I don't have a dog in the race, but maybe I'm realizing why Scott was fired.