This leads me to thinking that a bigger proportion of readers would care who wrote the works, than predicted by naive thinking. Certainly more compared to video. I'm not negating that some would not: mainly ones who have a very specific taste and just want lots of that.
The author's name (or the book being famous) is a huge factor in selecting what to read, both for prestige and selection reasons (by which I mean selecting something that has a chance of being good). Beyond that, it has been a hellscape for matching the "worthy" authors with readers since... I don't know, the industrial revolution? For the 1800s already there are heaps of writers no one has heard about. The institutions and publishing houses meant to select famous authors is not something I would lament the death of. Though it will exist if only because many people read for social proof.
I would be interested about the arguments against reading self-published books. I know they are extremely likely to be bad, but I'm curious if there's something deeper beyond this statistical argument.