Agreed. Please stick to the trend of a creative, whimsical, yet non-descriptive name, I recommend "SealFur.js".

There's also Google Tag Manager. It's not itself an analytics script, but it provides a clean way to separate tags from code (one tag to rule them all). In addition, it's dataLayer acts as an intermediate store which any tag can access via macros in order to use the shared data. The SEM folks can (almost) manage the tags themselves once some rules are prepared.

https://www.googletagmanager.com

This project will definitely have bad luck when it comes to google search results.

When I saw this Show HN, I actually assumed it was an article about the new Google Analytics offering. (In retrospect, I should have realized that wouldn't make sense as a Show HN.)

function(i, s, o, g, r, a, m) {...}

How clever of them.

true, but if it aggregates multiple services, it makes more sense to have a generic name like "analytics", than for a singular service to have that name just because it's Google. still, you're right that it will probably be confusing.

edit: a reply below points out that it's hard to search for. that's actually a quite good reason why the author(s) might want to reconsider the name.

I could have sworn this was the same thing. Oh god.

Is that for the new Universal Analytics?