In the Champions League the top, let’s say, 16 teams can all beat each other, so that part of the NFL experience is still there. The thing is that these top 16 teams change every year and there is no clear definition which clubs are top teams at the moment. But that’s the charm of it.

Football is very tribal. People want to dream that their local club have a shot to participate and maybe win the Champions league. Think of Leicester and Girona. In the Netherlands there is now a club called NEC and they have a shot to qualify for it, and that by itself is a historic moment for the club.