It literally is not though, it takes $0.50 for generating 4 images. That's on par for any image model by frontier labs. Probably just covering their costs right now but will keep rising it over time if the tool gets adopted. But it is not too cheap when you consider the sheer amount of variations one will make if they use this in a professional design capacity. The quality of the tool is not what this comment speaks on since i have not tried it yet but it is not "way too cheap" in any real sense given the pricing.