I can't say I think the halftime show is a big deal at all though.
Adding 2 more pauses is actually bastardizing football.
Every single break time decision in football is arbitrary already.
"Players are entitled to an interval at half-time, not exceeding 15 minutes; a short drinks break (which should not exceed one minute) is permitted at the interval of half-time in extra time. Competition rules must state the duration of the half-time interval and it may be altered only with the referee’s permission."
You could argue that that this rule allows referees to extend the half-time break.
In any case it's clear that the WC referee had no role in the scheduling of those half-time antics.
Surely the ref had to rubber stamp it.