Gangnam Style in Pure CSS (Easter Egg by Google)
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You could say its one and the same thing, and I'd say it is - but maybe a lil more :)
-jeff
<style type="강남구"> <style type="���">Gangnam Style is just the "perfect" combination of everything needed to be a success. Also he attended almost every big TV show around, so after appearing on one or two big shows every show had to have him.
Japan and South Korea doesn't have the best of relations, which may explain why it hasn't taken off there the way it has in many other parts of the world.
I think you may be right.
In general, it wasn't their thing. It was funny and kind of interesting, but not the sort of thing that captures a whole-sale audience in South Korea or Japan. That would be my guess as to the reason.
I'm in South Korea now though, and it is the ONLY song they listen to 24/7 (1st birthday parties, weddings, elementary school art festivals, taekwondo practice...) Ganganam Style IS the whole-sale epitome of South Korea.
On top of being legitimately good, the song and accompanying video are funny. Very funny. It seems like funny pop strikes an unexpected chord with listeners (see the band LMFAO, Rebecca Black's Friday).
The signature dance moves tie the humour and music together in a package that is, for many, irresistible and must be exercised.
Beyond those elements, meta-success starts to kick in. The song is culturally important, because it crosses all sorts of conventional, cultural and geographical boundaries and tears down expectations of what makes "good" music, what a pop idol looks like. The song is commercially important, not just because of how much money it made, but more for how that money was generated - almost entirely via YouTube advertising and iTunes sales. Which is to say, the conventional record publishing industrial complex was left out of the equation.
I could go on, but these are the elements that are most important to me.