Gates Heir's Shopping App Claimed Sales It Didn't Drive

Brave got caught injecting referral codes and people still consider it reputable. I don't, but I mean, people do.

Phia was launched by Phoebe Gates, 23, and friend Sophia Kianni in 2025. The company has raised a total of $43.5 million from investors

That’s a lot of money for 1.2M downloads.