If you want to skip the fluff, the actual funded program abstract here:
https://www.nsf.gov/awardsearch/show-award/?AWD_ID=2624416
Appropriately enough for a pilot, there's a structured usual cohort-mentoring and outcomes evaluation component.
(NSF brings 3 years of $$$, but as it is, it doesn't seem like attempt to nudge people screwed over by GRFP restrictions towards industry.)