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Wow I’m incredibly impressed that you’ve decided to embrace VR technology. When renovating our house, it was incredibly hard (and still is) to visualize how everything. So far we just got lucky but the basement is going to be a challenge as we’re making structural adjustments.

How did you get your team to get onboard with the process? How is the ROI?

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My team design team are graduate architects, on the younger-ish side - 29 and 40. One worked for Santiago Calatrava - who, if you know, obviously models all his work. So it was second nature to them, I just pushed them to lean into it. Rhino is not without its drawbacks. It is time consuming but it's worth it because, as a sales tool, it wins every time. I'll have first time meetings with perspective clients where we'll wireframe a design on their survey (if we know some particulars of the program). Blows people away.

The ROI - the salaries were a negative on the books for two years, but now we're choosing our projects, ones that any AD100 firm would kill for.

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