I strongly believe, that the Fediverse has so much more potential, than being a Twitter-clone for nerds. Every website can become social. With WordPress or Ghost, that is just a plugin installation. But everybody keeps telling me: "Not another platform!" This is not yet another platform. If you rethink your company website and use a CMS that is as easy an fun to update as you social media app, you can everybody without a login. Pure web! And then you connect that to the Fediverse and people can subscribe, like, share and comment! Free audience added to the website you have anyway. My website shows you, you could every reuse your Instagram images on your website and reach people who are not on your preferred closed platform.