And, in an era where vendor software and firmware for all kinds of devices is constantly having vulnerabilities, it is possible the liability of doing custom shit will eventually outweigh whatever benefits hardware companies seem to think it has, versus just having industry standards and free software instead. But, maybe that is wishful thinking.
My only complaint with Keychron is that of 5 or so keyboards I've owned from them I wound up having to resolder 3 different hotswap sockets on 2 different keyboards right out of the box. That is... Not a fantastic failure rate. OTOH, they are otherwise an unambiguously great value, with materials and build quality that feels pretty impressive for the cost, QC issues notwithstanding.