In particular, the PG essay contains exactly one designed-to-be-quoted pat-yourself-on-the-back really-send-it-home-ism:

> Informal language is the athletic clothing of ideas.

This entire link is nothing but those. I don't feel like I'm being spoken to, let alone taught to. I feel like I'm being repeatedly poked with a finger that really wants me to know it has punchy ideas. Which backfires, ofc.