Same reason some people lease cars:
* want the New Thing regularly
* are happier with OpEx than CapEx (can be handy for business/accounting reasons)
But I think unlike leasing vehicles, where the vehicle has the same power (approximately and within usable limits) the new phones bring a new battery. If swappable battery was a thing everywhere; that would further depress the sale of new phones.
- from this thread: iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
If you upgrade your phone every 1-2 years then what you pay for the phone is something like "full cost - optimistic trade-in value". I see no reason not to do if you know you going to upgrade.
And it came with AppleCare+ with Theft and Loss. I stopped using a case. I lived free.
But there's just nothing to run on phones built in the last 5+ years that actually puts the hardware through its paces (in the phone form factor, laptops and desktops I'd be lot more forgiving on). The cameras aren't really getting better. The battery capacities seem to be mostly "the same". There's just no practical "reason" to justify the expense at this point (and I'll fully acknowledge this wasn't always the case - there was a period there in the early 2010s where phones were getting better rapidly and upgrading was a big deal).
They're basically buying an expensive piece of jewelry that they'll throw away in 24 months. Like... just buy a cheaper model and get some real jewelry. At least that could be passed down at some point instead of becoming e-waste.
Were it not for the camera, I could have stopped upgrading 10 years ago.
My point is, not everyone values the same things you do. The new Siri AI only runs on 15 Pro and higher, I think. New features do arrive in newer phones.
Value in being part of the discussion for a whole year every year too. You realllly have to care about stuff like these factors though (or hate investing your money or have too much).
Listen, whatever you do that’s your hobby I’m certain is also a giant waste of money and very financially irresponsible. And if not, learn how to have fun and stop being so boring.
They do if you don't have the money to throw away. That's the whole point - far too often, the people who throw their money away on these things are the same people who spend all their time complaining they're struggling to afford the basics, like feeding their family.
Yes it's fine if you have plenty of money to waste on what you enjoy, but the majority of people don't.
I buy more tools than I should - Wood working, electronic, and more general purpose. It's not always cost effective, but I generally pick a new project (ex - making my dining room table, installing solar panels, building my own dining room chairs, making my wedding ring, etc) and then buy a new tool for that project.
Am I saving money vs just buying a decent premade thing? Usually not really (although sometimes!). But I get to learn, work with my hands, and expand capabilities, and feel nice having made a thing.
I can get a lot of tools (or a couple very nice tools) for the amount you'd spend on a new iphone.
Since we're having the conversation - I'll make a value judgement. I think more folks would be happier with the tools than a new iphone, and I think buying one every 2 years is a perfect example of "keeping up with the jones" style behavior - compulsive consumerism that's not improving happiness (With an understanding that there are exceptions - ex: if you develop mobile applications, I'll accept that a new iphone is essentially a new tool).
My current phone (Motorola g34) runs all the games fine, and that's probably the heaviest thing people use phones for. I do take photos, but like I'm not running a photography business, and social media compresses them to shit anyway so the quality is perfectly fine.
I use my phones as GPS attached to my motorbike's handlebars. They get drenched in downpours, frozen in the winter, and baked in the summer sun multiple times a year. They don't skip a beat and only require the occasional battery change.
My current phone is an iphone 14, still on its original battery. It replaced a 7 which had its battery changed 5 years in. The 7 replaced a galaxy s5 which I stupidly forgot in a taxi, but it was still good enough for my uses.
There are uses for higher-end phones, among which "longer periods between changes".
I know this comment is deep in a thread, but to me it looks like they simply prefer to own the whole apple device payment cycle and not use partners.
BNPL has been a huge bubble outside the traditional credit bubble, this is the same. It doesn't seem like a big divergence excepting that it gives them a contact point and a stick with which to prod customer into a new phone sooner.
This is not remotely true. I buy each and every flagship iPhone every year on or near release day for cash. I have done so every release since the first iPhone came out.
Each September or October my old phone goes into a desk drawer forever, or is wiped and gifted to a partner or close friend. I do not recover any of the costs at the end of the 12 months.
In total, it is way less than $200 per month. That’s not “fucking insanely financially irresponsible” by any stretch of the imagination. $2k per year is a trivial amount of money for the most-often-used computer in my entire life. It pays for itself in the first few weeks of the year.
Separately, I spend another 10-20k per year on computer software and services, because it assists my business in making many times that in revenue. Hell, even my hobby AWS S3 account is like $35/mo and that’s like the same as the lease payment for the flagship iPhone Pro under this program.
Upgrading each year brings real performance benefits, despite your claim that phones don’t materially improve each generation. Whether or not that is worth replacing it before it breaks or not is a separate conversation, but let’s not pretend that upgrading annually is exactly equivalent to lighting $2k on fire. Anyone who participates regularly in US “bar culture”, for example, is spending more each month on drinks than I spend to carry the latest flagship iPhone, and nobody is claiming that eating out three times a month or going to the bar with your buddies every Friday night is “fucking insanely financially irresponsible”. Tech is so cheap now that it’s a trivial amount of money in the grand scheme of things.
(You’ll probably flip when you hear I replace my $7k work laptop every 12-24 months, too.)
Furthermore, I’m not even an extreme outlier. I know people who regularly buy the flagship iPhone for their entire family, in cash, every year. It’s a bit spendy if you’re not using it for business (but who isn’t, in 2026, where every single thing you do is an app) but it’s still simply not that much money in real terms when you consider it’s well under $2k/year/device. Hell, a nice lunch for two people at a decent restaurant even without alcohol is pushing $100 in most cities.
For the vast majority of consumers, these prices are insane.
> trivial amount of money... I’m not even an extreme outlier
It's also true that the majority of high-earners refuse to understand that they're in the top few percent for income. I'm not sure whether what I'm reading here is a sincere mistaken belief - the general psychological effect where a person believes their own sense of "normal" is normal to everyone - or a deliberate attempt to get a rise out of other commenters.
> another 10-20k per year on computer software and services, because it assists my business in making many times that in revenue... replace my $7k work laptop every 12-24 months
So those are business costs? They don't belong in this discussion.
High earner or not high earner, $200/mo isn’t a lot of money anymore, which is why I pointed out the lunch example.
But I wouldn’t, because I actually understand that people are different and like it that way.
Consider: your opinion is worthless when it comes to what I care about in terms of luxuries I enjoy, just as mine is worthless when it comes to what you care about in terms of luxuries you enjoy.
It’s way better when you don’t run around judging other people for liking different things than you.
My iPhone is the computer I use most every day, by a WIDE margin.
My last personal computer purchase was an M1 Pro MBP 4 years ago. I could have maxed it out and my life would be the same, but instead I bought on the low end… or somewhere in the middle if we look at Apple’s lineup as a whole.
It’s now 4 years later. This is the longest I’ve probably ever kept a laptop. It’s still running fine, I’m not hurting for more power, and will like wait another 1-3 years before an upgrade… maybe more, we’ll see.
The laptop is a glorified Chromebook for me. I do edit some photos from time to time, encode some video, and code a bit. But 95% of the time, I’m just looking at webpages. Maxing the thing out would have been a massive waste of money.
My work laptop is also a MBP of a similar generation. It’s not up to me when it’s upgraded, but it also wasn’t maxed out, and it’s still fine. VS Code and Outlook aren’t going to run fast enough to matter with a M5 Mac and 128GB or RAM. The bottleneck isn’t my laptop, it’s bureaucracy.
For some, having top end specs will matter, but that is a shrinking percentage of the overall market.
I would append "subject to diminishing returns" for your use cases.
I could afford maxed-out computers (within reason) but, for most purposes, the premiums for the very top-of-line exceeds any discernible increase in functionality I would experience.
Or at least that's how I understand why Samsung recently introduced literal first-party program for renting phones and is advertising it heavily. The flagships got too expensive.