Doubleword AI is conducting a classic textbook marketing trick called newsjacking.

Writing a detailed technical post behind the news of Kimi K3 and KDA algorithm with an audacious title like "You Could Have Invent Breakthrough It too" they are pre-filtering out the ones who couldn't comprehend with quick read (myself included) and attracting the ones who agreed with the blog post. At the end with a strong CTA to promoting their 10x cheapter open weight model AI inference and hiring too.

Good job Doubleword, I see what you are doing there.