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I wonder if this has something to do with the economy? Apple devices are expensive while on the contrary, you can get a prepaid Android phone starting at $49 in Australia with a camera and ability to download apps. I'm surprised it's taken this long, we always pay twice sometimes three times more than our American counterparts for shiny Apple gadgets (let alone everything else), I guess the appeal of Apple products are starting to become lost on us Aussies.

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Apple is still expensive, but the whole "Apple Tax" meme is a myth. We pay barely more than GST than the US for Apple products, which are also never advertised with sales tax. http://anthonywrites.posterous.com/apple-tax-for-australians...

I think it's more to do with, like you said, Android phones covering such a huge spectrum of the market. Also that flagship models are often hugely discounted. Australian's love bargains.

Apple's pricing in Australia is generally very competitive. I know for laptops you pay significantly more in Australia for brands like Lenovo (in comparison with their USA pricing).

On iPhone pricing in Australia, can someone let me know if this is a contract thing, like hidden costs on the US version, because the US store lists the cheapest iPhone 5 as $199, where the AU store lists it as $799. $199USD =~ $189AUD.

On the face of it it seems pretty unfair, is there something I'm missing?

$799 is the outright price: that is, not on a contract. If you buy one one a contract you might pay $5 per month over 24 months (depending on the plan and model you get).

Thanks, I had a suspicion this might be it, I don't suppose you've got any idea why Apple sell/advertise them in a contract by default there but not here?

So Going to Tesltra: http://www.telstra.com.au/mobile-phones/mobile-phones/iphone... or Optus: https://www.optus.com.au/shop/iphone or Vodaphone: http://www.vodafone.com.au/personal/iphone/home/iphone-5 the iPhone 5 is FREE* (*With Monthly payments of $50-$100 on a 2 year contract)

Sorry, I'm not sure if you're point out the existence of the plans here, or that they seem to be more expensive than what grandparent comment said they run for in the US.

If its the former, I was aware you could get them on a plan with a provider here, I was wondering why Apple hasn't partnered with Telstra or whoever to push the plans as the primary price point like they do on the US site and presumably in stores.

If its the latter, I wouldn't be surprised if that's just down more expensive data/phone usage plans?

Sorry - the point I was attempting to make (While tired/slightly-drunk) was that all the major carriers have free plans. SO the upfront cost of the phone would be $0 (Which is exactly the same up-front cost as he SGS-3, HTC-1XL, etc). I'm not sure that apple want to position themselves like that. For apples perspective -- having it be a $700ish phone is better than a "free" phone.

As to Apple not pushing the plans -- it could just be the fact that they don't have a "primary" partner. Since every Telco had the phone on launch -- Apple would become an intermediary offering choices (Is Optus or Telstra better in my area?).

If anyone stumbles on this, I actually ended up looking this up, thought I'd add it to the record ; ). Turns out it's considered third line forcing, and is illegal here, prohibited by the Competition and Consumer Act 2010, previously covered by the Trade Practices Act, here's the relevant section (hacked apart for clarity) [1]:

(a) supplies, or offers to supply, goods or services; (b) supplies, or offers to supply, goods or services at a particular price; or (c) gives or allows, or offers to give or allow, a discount, allowance, rebate or credit in relation to the supply or proposed supply of goods or services by the corporation; [...] on the condition that the person to whom the corporation supplies or offers or proposes to supply the goods or services [...] will acquire goods or services of a particular kind or description directly or indirectly from another person not being a body corporate related to the corporation.

Note that this only prevents Apple from selling a locked/contract device, carrier locked devices and contracts are fine, as long as they're part of a deal made explicitly between the customer and the third party. Back in 2008 they were making exclusive deals with single carriers in several countries, which would have pretty clearly violated this, so seems like Apple Australia were restricted to outright & unlocked devices, or only selling via carriers.

Now, though, Apple give a choice of carrier and an option to buy outright in the US (And other countries, I assume), which, IANAL, is probably still prohibited by section (b) or (c), ie, 'you can still buy it if you refuse the contract, but you get a cheaper price if you take the contract' sounds like it would still be covered by the 'at a particular price' clause.

[1] 47(6): http://www.comlaw.gov.au/Details/C2012C00877/Html/Volume_1#_...

The US$199 would be with a two year contract with a mobile carrier.

The A$799 is without a contract.

Thanks, I replied to codeka above:

Thanks, I had a suspicion this might be it, I don't suppose you've got any idea why Apple sell/advertise them in a contract by default there but not here?

On the contrary, I saved a couple of hundred dollars by getting a Macbook Pro from Japan. There's an Inquiry going on right now into IT-related pricing by Apple, Adobe and Microsoft:

http://parlinfo.aph.gov.au/parlInfo/search/display/display.w...

http://blogs.crikey.com.au/thestump/2012/04/15/parliamentary...

The price gouging of Australian consumers is especially noticeable when it comes to intangible goods like software and games purchased digitally. As an example, when Diablo 3 came out a few months ago I purchased it via the Blizzard store for $79 (no packaging costs, no distribution costs except for a little bandwidth) and yet I paid $79 for a computer game. While that doesn't sound too bad at first, friends of mine who purchased physical copies of the game from Dick Smith paid $59 for a physical copy that required packaging, printing and a CD, not to mention shipping costs as well as store markup. We are definitely being ripped off here in Australia, just because we can afford to pay more doesn't give companies the right to charge more (especially for digital downloads).

I doubt anything will come of the inquiry to be honest, but it is nice to think that perhaps things might change.

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