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Welcome to Ed Zitron. There is a reason this man doesn't heavily short the same companies he criticizes. Be wary of anyone that won't put their money where their mouth is.

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Not everybody is into gambling, some of us find it more troubling than smoking or drinking.

> There is a reason this man doesn't heavily short the same companies he criticizes

yes, because in order to take a short position you have to predict exactly when the bubble is going to pop, which is different from predicting that at some point it will

Not quite. You could buy a long-dated put if implied vol and current rates are amenable. This protects you against the underlying going up significantly. You might also predict that it won’t go up too much, and just short the underlying with a stop loss.

> You could buy a long-dated put

What leveraged? yeahnah thats not going to be profitable.

> you have to predict exactly when the bubble is going to pop

Not true.

please elaborate, I love learning new things

“Exactly” is pushing it, but you’re going to have to be pretty close, because the instruments that you use to short a company (either put options or actual short sales) are _not cheap_.

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