It can also be read as health-sensible reminder given the climate warnings. AC units demand is already up 26% year over year in my country (according to our biggest online retailer, a month ago). Will be a highly profitable year for manufacturers.
It also makes perfect sense that the country would put thermostat limits in place. In America we have "coldness wars" in public places where companies crank the thermostat down lower and lower until you have a situation where everyone's sitting around an office or mall wearing sweaters because it's so cold inside the buildings.
None of this is about "ideology" it's about preserving a particular culture. A culture that maybe is being killed by the climate crisis that is rendering the outside uninhabitable, but again the redirection from talking about global warming to talking about the Silly Frogs is quite intentional and in bad faith. And it's not just from OP it's a coordinated media campaign.