Pick a website you like, and tell claude to use it for inspiration. I do this all the time and the results are pretty impressive and different than what you get out of the box prompting.
I believe you misspelled "rip it off."
I guess I shouldn't be surprised that people are using the tools built by ripping off the collective creative works of humanity to rip off individual things, too.
Picasso said that, Jobs quoted it (and to his credit, gave attribution... which I doubt is happening with all of these claude-cloned designs).