Here are several things to ponder on
0. Why is popularity the goal? Can you be happy if it is useful to a small number of people
1. How do you know it is helpful? Open source tends to be organic and if users find it helpful, they will use it and tell others. If it is not getting traction, you might revisit this perception. It could be that it is hard to use and needs better documentation, or it could generally not be useful at solving the problem others have.
2. Do you have a place for a community? Word of mouth is better than trying to market it yourself
3. It takes time for most projects. Those rocket ship projects (and startups) are the exception