All three could be true.
Industry pressures -> lack of safeguards -> fake it till you make it -> let's spin this.
Which, by the way, would be an Orwellian reversal from what the company was supposedly founded to do, but there's a reason the Open in OpenAI is a meme.
Remember that they've been doing this since GPT-2 was too powerful to release. They are world class experts in this PR pipeline.