I dunno; Check my posting history, I'm as skeptical of AI companies' claims as anyone, but in this case your theory doesn't explain why:
1. OpenAI guardrails refused to let the target use OpenAI's models to defend against this.
2. Huggingface used GLM (I think) so that they could defend without guardrails.
If this was an intentional marketing ploy, it was marketing for GLM, not for OpenAI nor for Huggingface.
Hence, I don't think it was intentional.