The numbers from Anthropic seem heavily cherry-picked, Artificial Analysis has Opus 5 at 1.25x the cost of Sonnet and 2x the cost of GPT 5.6 and K3.
Based on my entirely subjective experience, the $100 Moonshot plan using only K3 is comparable to the $200 Anthropic deal using the whole Fable allocation and Opus 4.8 for the rest.
But, I'm finding Kimi K3 terrifyingly expensive in the way that Fable and GPT 5.5 Pro are at token rates. Not as expensive as those, but expensive enough to where if you don't put a budget cap on it, you might wake up bankrupt if you leave a task running overnight. Not because of the per-token cost, but because how many tokens it's going to burn.
When K2.7 was released, they cut quota by 80%. I can't tell how much they have further cut it after the K3 release because it's barely worth using at all. I just use it in my model router since I have the annual plan paid for.
It's just not a serious model or company.
Then, I added it to my benchmark of security vulnerability auditing capability, and it burned a bazillion tokens, burned through the 5-hour limit, burned through $100 in extra usage I'd allocated, and was only 11% finished. That's more expensive than any model I've tested other than GPT 5.5 Pro on this task.
These are things I've done with a bunch of other models, I feel like I have a notion of what they ought to cost, and with K3, they end up being crazy expensive. (And it seems to be a function of how many tokens it burns accomplishing the tasks.)
Those who pay for the expensive direct API, get served first.
And not convinced they couldn’t have instead tried the It’s A Wonderful Life strategy (“fam we’re oversold, would some of y’all be OK to limit your usage? We’ll get you back one day!”)
Subscription is to drive adoption - fixed cost, can adjust the usage eg. give resets, increase quota based on capacity available. We subscribers tend to take it as a mandatory benefit :-) For labs, it is not letting the capacity go waste.
api is the $$ driver - pay per use, enterprises.
Right now, Kimi needs to first hit the subscribers at the level of OpenAI and Anthropic. With the api usage skyrocketing due to K3, it will be clear in a few months on the actual subscription benefits.
I was dealing with something around authz/n with Claude code running Fable. It chewed through a couple of questions (these were implementation, not security reviews) and on one it shit it’s pants and said I can’t do that, here is Opus.
I’ve dropped my anthropic plan level, it’s just not worth it.
For me, the Moonshot 100$ plan felt like it gives me lower total amount of work I can do than the Anthropic 100$ plan (probably within like 30% of each other). Kimi has way more generous 5 hour limits (never hit those once, whereas I do regularly with Opus) but the 7-day and monthly ones are lower. However, with the annual billing, Moonshot's 200$ tier plan becomes way better, because you get it for 159 USD per month.
There's also the odd thing of Anthropic's 100$ plan charging me 108 EUR so seems like their sticker price does not include VAT but Kimi's did, cause I paid like 87 EUR. Wrote down some initial thoughts at https://blog.kronis.dev/blog/kimi-k3-is-out-is-anthropic-don... but it's hard to do exact comparisons (even the same task will have way different real token amounts per model).
Still, Kimi K3 is a pretty cool model! On high reasoning, it was pretty close to Opus 4.8 and didn't seem to waste as many tokens as Max.