That's one of those corporate videos that's totally useless. Lot's of "pretty" pictures with drone footage, but there's no there there. Who do videos like this work on?
It's literal lube for the grinding wheels of commerce.
Some can get by on the technical reports and capex and projected returns, others want a bit of "a vision" / proof of big shed and machinery.
Literal lube is lube. This is not lube. This is a video.
Seems literal to me!
https://en.wikipedia.org/wiki/Bentonite#Drilling_mud
But a video isn't literally lube :) it's a video.
Etiquette is a mere lubricant of the order of society.
OED entry "lubricant" (B.noun) Fine music‥has a sensible effect in‥animating and as it were, lubricating my inventive faculty.
OED entry "lubricate" (2.a verb)Lube also used for cash - greasing palms, etc.
But, I just ignore the word literally and english still works just fine
We are literally already paying attention. It's literally redundant.