You can set the retention globally (whole session) to 1 hour which will actually make it more expensive. The default is 5 minutes.
*UPD:* actually it appears the default is authentication-dependent. API key gets 5 minutes, subscriptions - 1 hour.
*UPD:* actually it appears the default is authentication-dependent. API key gets 5 minutes, subscriptions - 1 hour.
Imo it's their fault for not having pricing that aligns incentives.