I heard about it on the radio (local Johannesburg radio station) before I saw it on HN. The economist had a full article up about it before the end of the day, and in the evening Sky news had talking heads up chatting about what it all meant while clearly being clueless.
Someone spent a LOT of money to turn this into a PR exercise for both companies. We'll never hear the entire story about what happened but I'm sure there was a lot of handshaking going on behind the scenes.