It is amazing how hard this concept is for businesses to grasp. If you build your service and brand around trust with your customers, you will earn long-term value that far exceeds short term gain of focusing on money first. Unfortunately most companies don't have the patience or luxury to stay true to this approach, or have investors who push them away from this approach. We are really fortunate at Riot Games that we had great investors (Benchmark, FirstMark, Tencent) that let us stay true to our culture and approach.
Yeah, it sounds so obvious and self-evident. But when you have competing interests, it can be hard in practice.
Putting customers first is closer to the Stakeholder capitalism model, in which you take into account all parties involved in the long term success of a company.
Companies that don't do this usually have found other ways to create shareholder value... usually in DC.