On the other side of the coin, I also had a 10am Saturday news slot, which was just a quick 10 minute read of my pick of the top stories off the AP feed. I was on the city bus discussing the slot with my buddy who did the sports right after me, and the bus driver overheard us and said he listened to the station on his bus route, and loved us on Saturday mornings more than the other news readers. He was my only known fan in my very short lived radio "career".
Maybe other colleges did it differently but we didn't have a program manager or anything. Everyone was free to do what they wanted outside of some FCC rules and what I previously mentioned.
Yes, I'm painfully aware. That was what got me to stop listening to music radio.